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The
high quality and specialist location office space provided
through
our Absolute brand has proved very popular with occupiers.
Pictured
are some of the office developments at Drake’s Meadow,
Swindon within easy reach of the M3 and M4. |
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market
opportunity...
Many
companies have a
network of offices along the M4, all with differing
accommodation and location requirements. These range
from headquarters in Central and West London, to sales
and marketing offices close to Heathrow Airport, and
research and development establishments and regional
offices towards Swindon and Bristol.
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In
markets such as the M4 corridor, where brand
recognition amongst customers with widely differing
demands is key to building lasting relationships,
Absolute has already made a name for itself.
"
Absolute
is recognised as a major developer in the M4
corridor and has quickly established a reputation
for developing high quality office accommodation
and working in partnership with occupiers in
the principle M4 towns.
Since Absolute
was formed, it has trebled the size of its development
portfolio each year. The company has over 1,000,000
sq ft under development, which reinforces its
position as a leading developer along the M4
corridor."
Andrew
Tyldesley
Partner, Allsop & Co
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strategic
response...
Laing
Property has
created a strong brand image for Absolute which is
consistently applied to all M4 schemes and which is
directly associated with high quality, modern, cost
effective and professionally presented business space.
The brand has enabled Laing Property to create awareness
amongst occupiers, local authorities and landowners
in order to expand its development portfolio.
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| Copyright
© 2001 John Laing plc |
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OPERATING REVIEW:
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